History And Evolution Of Search Engine Optimization

 

 HISTORY OF SEO

                

SEARCH ENGINE OPTIMIZATION (SEO).Search engine is a software that is designed to perform information search in an internet .SEO help improving  the search result.

As a part of university project two students designed the SEO

 in 1998.Fist the search result are send to the submitted email .It took 24 hours to get  the result .SEO  process through 3 steps they are ,

1.CRAWLING, 2. CACHING, 3.INDEXING.

1.CRAWLING is the process to scan new or updated page it also called robot or spider.

2.CACHING is used to categories the database of a page

3.CACHING is the saving process.

In 2001 World trade center attacked bye terrorist that time people search for the result in GOOGLE were disappointing .They assigned a group of web  masters with special instructions ,for practicing SEO , is made unwanted result in Google.

 
 EVOLUTION OF SEO (2009-2020)

 

1. 2009-BOUNCE RATE

Bounce rate is the percentage of visitors leaving e your website cause of lacking search results.

2. 2010-SOCIAL MEDIA SIGNALS

The proliferation of smartphones led to a focus on mobile optimization ,responsive design  ,and mobile friendly websites ass Google began yo prioritize mobile search.

3. 2011-GOOGLE PANDA ALGORITHM

Google panda update is reduce the ranking for low-quality sites and reward better ranking to high-quality sites

4. 2012-PENGUIN UPDATE

It is a stronger stance or manipulative link building practice.

5. 2013-HUMMINGBIRD ALGORITH UPDATE

search algorithm that focuses on interpreting natural language queries.

6. 2014-PANDA 4.0

which is responsible for identifying inferior content on a website – has been noticeably upgraded and improve.

7. 2014-Pegion algorithm update

Now running concurrently with the core, Penguin evaluates websites and links in real-time.

 8.2016-PENGUIN 4.0

Google's perception of the algorithm has changed, not the algorithm itself.

9.2015-Rankbrain algorithm

Google to process search results and provide more relevant search results for 

10. 2020-USER EXPERIENCE

In 2020s important update is user experience it include the speed , mobile -friendly and interactivity with the SEO

11..SEMANTIC SEO AND AI

It is the advancement with artificial intelligence SEO become more complex ,search engines now understand context.

12. E-A-T

 It is Expertise , Authoritativeness ,Trustworthiness .It provide e Google guidelines ,demanding high -quality content form the trust worth sources.

13.VIDEO AND  VISUAL  SEARCH

It is the important part gives the popularity of platform like You Tube and Pinterest.

14.FUTURE TRENDS

It include the growth  of AI ,machine learning ,new search technologies .data privacy etc.